Want to make sure your videos appear on the Google Video tab search results? Want your videos to be easily found by search engines like Google? The “All-in-One Video Gallery” video SEO feature takes care of this!
Video SEO is the process of adding metadata to your website so that a search engine can better read what’s on your page. Our video SEO feature uses JSON-LD to inject schema.org markup into the head of a page, making all videos crawlable and indexable for Google.
You simply need to enable “Schema Markup” option under Video Gallery => Settings => Video SEO from your WordPress Admin Panel to get this work. Seriously, it’s that easy.
Optimizing Video Content
“All-in-One Video Gallery” does all of the hard work for you. The JSON-LD file is automatically injected into the head of your website once your page is live. It actually uses the content of your video post in the markup.
When search engines, like Google, crawl a page on your website, they require following information from a page to index the videos properly.
- Video title
- Video description
- Video thumbnail
- Video duration
As a part of your marketing efforts, following the proper metadata and general SEO conventions will help to improve your video’s presence on search engines. Follow these steps to make your video SEO game top notch.
Remember that the title should reflect the specific content of the video. So, ideally pick something simple, relevant, and compelling. You don’t need to worry too much about including keywords or anything like that. Google is smart enough to understand synonyms these days.
A brief description of the video’s content. As with all SEO descriptions, you should keep it short (around 160 characters) and informative.
Upload a compelling thumbnail in the video form.
Your video’s thumbnail will catch the attention of your audience when they’re scrolling through search results, and it can mean the difference between success and failure with video SEO.
Think of your thumbnail like a movie poster. It’s a static advertisement for the video itself, and its job is to encourage people to click through and press play. It doesn’t have to be an actual frame from the video itself, it just has to be an exciting and honest reflection of the contents of the video.
The length of your video.
Video SEO FAQ
1. Can I use the Yoast or any other SEO plugin on WordPress? Does this create any issues?
“All-in-One Video Gallery” only takes care of the Video SEO. It probably won’t cause you any issues if you are using a SEO plugin with “All-in-One Video Gallery”.
2. Do I need a Video Sitemap as well?
As of the recent releases, it’s not necessary to use a video sitemap in addition to the injected metadata to get your videos indexed and ranking.
3. Can I add more than one video in a page?
Google typically indexes only one video per page. If you’re including multiple videos on a page, it’s unlikely that the search engine crawlers will recognize and parse more than the first video.
This fact shouldn’t radically change your strategy, but it’s something to bear in mind when designing and planning the pages your videos will live on.
4. How can I tell if my videos are indexed with a snippet?
- Head to Google.com/video
- Type in the URL of your website.
- See if your page comes up with a video snippet.
- Additionally, If you’d like to test how Google is reading your page, and whether they’re discovering your videos correctly, you can use the Structured Data Testing Tool. If it’s worked correctly, you should see something like this:
5. It’s been several days, when can I expect to see my video ranked in SERPs?
It can take up to 2 weeks for Google to index new content.
Because Google can be a bit of a black box sometimes, it’s not possible to determine exactly when new content will be indexed for video results. In our experience, a waiting period of 10–15 days is not uncommon.
If you have been waiting for a considerable amount of time, double-check the list of possibly bad practices below, to make sure your content doesn’t fall into one of the areas of content that Google doesn’t index reliably.
6. What can prevent videos from being added to Google search results?
There are a few practices that we have seen prevent indexing.
- Redirects are a tricky practice, and more often than not, they seem to cause failures. Google might not follow the redirect when crawling, or the redirects might be set up incorrectly.
- Disallowing content in the robots.txt file would result in everything appearing “successful,” but your content never appears in search results. Double-check that any “disallow” blocks in your robots.txt file do not point to content you want indexed.
- Putting video farther down the page can have a negative effect on the content. Where possible, make sure your videos are embedded at a good viewing size (at least 600px wide) and near the top of the page.